Tom Clayton is a Melbourne-based Creative Director with two decades of experience across brand identity, visual systems, packaging, art direction, and digital design.
Shaped by time living and working in London and Mexico City, his work is layered and precise, focused on craft and small gestures. He has led identity programs at every scale, from independent producers and makers through to established national and international brands, bringing the same rigour to a single mark as to a system rolled out across hundreds of touchpoints. His clients span hospitality, retail, sport, and culture.
(SERVICES)
FMCG
Fashion
Hospitality
Health & Beauty
Publishing
Construction
Architecture
Retail & E-Commerce
Arts & Culture
(STUDIOS)
Base, The Company You Keep, Koto, MAUD, Studio Ongarato, SODAA +
(STUDIOS)
Brand identity
Visual systems
Digital
Packaging
(STUDIOS)
Creative direction
Art direction
Campaign development
Studio & leadership
(RECENTLY)
Co-led a global rebrand for an $18.7b SF technology company, with Base (MEL). Launching Q4.
Co-led a global rebrand for an $18.7b SF technology company, with Base (MEL). Launching Q4.
Joined Project Flock, a revolutionary bicycle safety product as partner & Creative Director. Re-launching 2027.
I partner with clients who value strategy, creativity and long-term thinking. I welcome discussions around projects, ideas and collaborations.
